Content that drives sales, messaging that wins deals   

The person behind Estoria Lab. Part strategist, part storyteller, all in on helping you sell better. ​ For over 10 years, I’ve worked across marketing, sales, brand, and strategy, helping varied teams simplify their message and get people to care. It’s never just about writing nice words. It’s about creating content that works where it matters most—on sales calls, in pitch meetings, on your socials or on your homepage. You get someone who sees the full picture. I ask the right questions, find what makes your brand different, and turn it into content that’s clear, focused, and persuasive. Think decks that move meetings forward, case studies that build trust fast and messaging that makes buyers say, “Ohhh, now I get it.” If you’re looking for content that brings clarity and drives action, I'm your person. I started Estoria Lab because I kept seeing the same thing: great teams with something valuable to offer, struggling to tell their story in a way that actually clicked. Over the years, I’ve worked across marketing, sales, brand, and strategy. Big teams, small teams, startups... you name it. What I loved most was always the same: digging in, asking the right questions, and helping turn messy thoughts into clear, compelling content. This isn’t about flashy words or clever headlines. It’s about finding the heart of what makes you different and making that resonate. I live by the Douro River, in a quiet town that leaves plenty of space for thinking deeply and writing well. Estoria Lab is a mix of everything I love... strategy, storytelling, and helping others grow. I care a lot about getting things right, about finding the hidden gem in your story and polishing it until it shines. If we work together, you won’t just get words on a page, you’ll get a partner who’s all in on making your message clear, useful, and built to move things forward.